COD Powered
by Monster

Monster once again teamed up with the Call of Duty franchise to offer their customers an enhanced gaming experience through pack promotions linking to exclusive downloadable content. We were tasked to promote this experience by creating In-store promotional spaces and theatre with the concept of “putting you in the game” central to the creative produced.

It was pivotal that the final executions were designed in a modular way, which allowed for the packs to be used across multiple stores with vastly differing footprints across the whole of Europe.